Who We Are
Spry has been in business since 2005 under the current owner, Jeff Williams. It was previously known as FF&S, which has been in business since 1986. Spry is headquartered in the heart of Indiana at 3019 Enterprise Drive, Anderson, IN 46013. We also have offices in Colorado, West Virginia, Texas, and North Carolina.
We travel worldwide for inspiration, and we serve customers across the US. Spry has three core competencies: Creative Services, Print & Promotion, and Streamlined Operations.
We currently serve over 350 active clients, and roughly 80% of those clients are financial institutions. We work with these companies in various ways between our core competencies.
We build businesses to inspire personal growth and deliver professional results.
Meet Our Leadership Team
Jeff Williams
CEO
Jeff's Bio
Jeff is a serial entrepreneur who started his career by building meaningful customer relationships. Jeff’s unique ability to see business opportunity combined with a tireless pursuit of excellence has resulted in the birth of Spry, as well as several companies with local, national and international reach. A “wild child” tempered by solid, responsible business practices and the desire to nurture long-term relationships, Jeff prides himself in delivering creativity, exceptional customer service and the results that all businesses strive for.
Derek Gillam
Chief People Officer
Derek's Bio
As the Chief People Officer, Derek oversees all aspects of human resources and talent management, with a focus on aligning the company’s people strategy with its overall business objectives. His key areas of responsibility include strategic leadership, talent acquisition and management, organizational development, employee relations and culture. Through these efforts, he helps cultivate a high-performing, engaged workforce that drives Spry’s long-term success.
Eric Douglass
Chief Strategy Officer
Eric's Bio
Eric serves as the Chief Strategy Officer at Spry, where they returned in July 2024 after previously contributing to the company from 2016 to 2018 in diverse roles, including client onboarding and website setups. Before rejoining Spry, he held leadership roles at a manufacturing company as Director of Sales Operations and Systems & I.T. Manager. A 2016 graduate of Olivet Nazarene University with a degree in Finance and Economics. He is married to Robin, with a 2-year-old daughter, Georgia.
Dana Gehrig
Chief Operating Officer
Dana's Bio
Dana is an ardent advocate for operational efficiency and enhancing the customer journey. With an impressive tenure of more than 15 years at Spry, she has steered her team of two Customer Experience Managers (CXMs) to oversee a dynamic department of 12 CXMs. Dana’s commitment to excellence is underscored by her attentive approach to understanding our clients’ unique requirements and devising optimal solutions. When it comes to surpassing expectations, you can rely on Dana and her dedicated team to deliver an exceptional client experience that sets the bar high.
Tom Naughton
Chief Financial Officer
Tom's Bio
Tom leads the financial strategy, planning, and analysis to support Spry’s strategic decision-making. He also oversees tax compliance and serves as a key member of the leadership team. Tom began his career in public accounting when he discovered a strong preference for the dynamic, entrepreneurial environment of smaller private companies, where he has focused his career ever since. Outside of work, Tom is married with three junior-high-aged children, and much of his free time is spent supporting their school and sports activities. He looks forward to one day revisiting his earlier hobbies as a private pilot and recreational musician.
Jeff Dykstra
Chief Revenue Officer
Jeff's Bio
Jeff brings with him 17 years of sales and marketing experience from his previous leadership roles driving growth, customer engagement, and strategic partnerships. He is passionate about building scalable revenue strategies that align cross-functional teams, optimize performance, and deliver long-term value. Outside of work, he and his wife have been married for 18 years and are the proud parents of two amazing kids—Evelyn and Caleb —who keep life full of fun and perspective.
Our Core Values
High Character
We seek to amplify what’s good in each other and in our clients striving for excellence in everything we do. We do what is right, not what is easy or popular.
Strong Work Ethic
Developing Leaders
Positive Thinking
We embrace the affirmative in our thoughts, feelings, actions, reactions and speech. Attitude is a choice. Kindness is a choice. We work hard to choose wisely.
Work with the Best, Win with the Best
We surround ourselves with excellence – teammates, clients, and partners who challenge us to rise higher. By choosing to work with the best, we sharpen our skills, strengthen our results, and celebrate shared success. Winning isn’t just an outcome; it’s a reflection of the company we keep and the standards we set.
What We Believe
Unparalleled Service
We believe in bringing unparalleled service to our customers and their businesses. Our customers have hard jobs, with plenty of pressure. We help them keep things running smoothly, adapting to their business processes, providing versatile solutions to their needs and bringing a transparency to what we do so they know that our best is helping them be their best.
Steadfast Commitment
We believe that service goes hand-in-hand with commitment to our customers. Our customers rely on us not only to help them save money but also to help them save time. They can see our commitment to their success in our passion for what we do as well as our follow-through and caring support. They know we’re in it with them, alongside them every step of the way.
Strong Relationships
We believe that business relationships are ineffective without strong human relationships. Our customers don’t need another vendor. They need a partner. And, to us, that translates not only to dependability but also to the kind of personal relationship that opens the way for honesty and true caring. You can’t be a partner if you don’t know not only your customers’ businesses but also your customers — the people who make those businesses go.
Community Support
We believe that healthy businesses help create strong communities. This is a very personal, deeply-felt value for us. We are very consciously building upon a legacy started more than 30 years ago, and we know that helps build strong communities. We support the communities we serve through volunteering and through helping businesses build their own legacies for their own communities to benefit from.
Awards & Associations
What Our Clients Are Saying
Switching to Spry Brands has not only delivered noticeable cost savings but also exceptional customer service.
We highly recommend Spry Brands for reliable, high-quality, and hassle-free promotional solutions.
— 1st Southwest Bank
Spry is a highly-hands on business partner that enables my company to streamline its office supply ordering, marketing and business material warehousing and distribution, marketing services, and even corporate apparel.
I’ve appreciated the flexibility, attention to detail and creativity that Spry has provided. With staff that continuously exceeds expectations, I know they are walking beside me to help my company succeed.
— Interra
Spry strives to give great customer service.
They work with you, to do what is best for your organization.
— Campbell & Fetter Bank
What really stood out was their ability to translate our requirements into a seamless, intuitive online store.
It’s a place where our employees can easily navigate, whether they’re purchasing supplies, browsing internal marketing products, or finding the resources they need. The user experience has been streamlined in a way that makes ordering both quick and efficient, saving us time and effort across the board.
— First Fed Bank
Our company has used Spry for supplies since 2017.
We have been very happy with the quality of the products and processing times.
— Casey State Bank
Spry and FCN Bank have made a great partnership.
Their professionalism, market experience, and creative minds have brought a new light to our Bank. They have exceeded our expectations and we look forward to our continuing partnership.
— FCN Bank
From the very beginning, they took the time to truly understand our brand, our unique needs, and our long-term vision.
They take a collaborative approach, working closely with us to ensure they fully grasped the nuances of our business.
— First Fed Bank