Branding and Marketing Questions Answered

May 9, 2023

Welcome to Spry’s first blog. We wanted to address questions that we get asked most from clients regarding their marketing and branding strategy.

How much to spend on marketing?

One of the questions that we get asked most often from clients is “How much should we be spending on marketing?” There is not one standard answer for every company. The amount that companies should spend on marketing depends on several factors such as their industry, company size, marketing objectives, target audience, and marketing channels.

As a general rule of thumb, most companies spend between 5% to 12% of their revenue on marketing. However, this figure can vary significantly depending on the industry, competition, and marketing goals. For example, startups and small businesses may need to spend a larger percentage of their revenue on marketing to build brand awareness and acquire new customers. In contrast, established companies with a loyal customer base may spend less on marketing but focus more on customer retention.

Ultimately, the amount that companies should spend on marketing should be based on their specific needs and goals, and they should carefully evaluate the return on investment (ROI) for each marketing initiative to ensure that they are spending their budget effectively.

Where to invest your marketing budget?

Determining how to spend your marketing budget involves careful consideration of various factors such as your business goals, target audience, marketing channels, and available resources. Here are some steps you can follow to make informed decisions:

  1. Define your business goals: Before allocating any funds towards marketing, you need to identify your business objectives. This could be increasing brand awareness, generating leads, driving website traffic, or boosting sales. Your marketing strategy should align with your business goals.
  2. Identify your target audience: Your target audience is the group of people who are most likely to be interested in your products or services. You need to determine who they are, where they spend their time online or offline, what motivates them to make purchases, and what channels they prefer to interact with.
  3. Analyze your competition: It’s essential to understand how your competitors are marketing themselves and where they are investing their resources. This will help you to identify gaps in the market that you can fill and make informed decisions on how to allocate your marketing budget.
  4. Determine your marketing channels: Once you understand your target audience and competition, you can identify the most effective marketing channels to reach them. This could include social media, email marketing, search engine optimization, paid advertising, events, or a combination of these channels.
  5. Consider your resources: You need to assess how much you can afford to spend on marketing and determine the most efficient use of your resources. This could involve prioritizing marketing channels that provide the highest return on investment or reducing costs by leveraging existing resources such as your website or social media profiles.
  6. Track your performance: It’s important to track your marketing performance regularly and make adjustments as needed. This could include analyzing metrics such as website traffic, conversion rates, email open rates, and social media engagement to determine which channels are delivering the best results.

By following these steps, you can make informed decisions on how to allocate your marketing budget and achieve your business objectives. Remember that marketing is an ongoing process, and you may need to adjust your strategy as your business evolves or new opportunities arise.

How important is a brand strategy?

A brand strategy is important for a company because it helps establish a clear identity, creates brand awareness, builds customer loyalty, and differentiates the company from competitors.

  1. Establishing a clear identity: A brand strategy helps a company define its core values, personality, and unique selling proposition. This identity sets the company apart from others and helps customers understand what the company stands for.
  2. Creating brand awareness: A strong brand strategy helps increase brand awareness, which in turn can lead to more customers, more sales, and more revenue. By creating a consistent and memorable brand experience, customers are more likely to remember and recognize the brand.
  3. Building customer loyalty: A brand strategy helps build customer loyalty by creating an emotional connection with customers. When customers feel a connection to a brand, they are more likely to remain loyal and continue to purchase products or services from the company.
  4. Differentiating from competitors: A well-defined brand strategy can help differentiate a company from its competitors. By highlighting the unique qualities of the brand and its products or services, customers are more likely to choose that brand over others.

In summary, a brand strategy is important for a company because it helps establish a clear identity, creates brand awareness, builds customer loyalty, and differentiates the company from competitors.

Spry can help with your marketing and branding needs. Go to our website or call us today to learn more about our services.